Integrated tourism

Shanxi's sport authorities were trying to promote a combination of tourism and winter sports. In December, the Sport Bureau of Shanxi recommended six winter sports routes for tourists, integrating ski resorts with such famed destinations as Yungang Grottoes, Mount Wutai, the Great Wall and the Yellow River.

In the province, travel operators were also empowering tourism with culture and technologies, aiming to offer new experiences to tourists.

In Jinzhong's Yuci Old Town, an immersive touring experience was created, featuring cultural interactions in the daytime and high-tech light shows in the nighttime.

In the Yangquan Memory 1947 Cultural Park in the eastern Shanxi city of Yangquan, tourists could enjoy a number of cultural and entertainment activities, including interactive parades, cosplay shows, fireworks, modern and traditional music performances, and electronic games.

Latest statistics from the Shanxi Department of Culture and Tourism showed the province received 35.26 million tourist visits during the Spring Festival holiday, garnering a total tourism revenue of 40.89 billion yuan.