A poignant film designed to raise awareness about the fight against Alzheimer's disease and elderly care, Before Memory Fades is set for domestic release on Friday.

The story follows an elderly couple who have lived apart in different cities for years due to caring for their grandchildren. However, a reunion with a former platoon leader prompts the husband to reflect on life and family.

On his 66th birthday, he decides to take his wife back to their former home in Taishun, Zhejiang province. Their journey of rediscovering their past life helps them rekindle and strengthen their bond. Unfortunately, the husband receives an Alzheimer's diagnosis, presenting the family with a new and challenging situation but ultimately bringing them closer together.

Song Zhiqin, deputy director of the China Federation of Literary and Art Circles' movie art center, commented that the film presents a fresh perspective on the critical social issue of elderly care and discovering fulfillment in later life.

Zhang Wei, executive vice-president of the China Film Critics Association, added that in addition to its insightful portrayal of aging, the film beautifully captures the scenic charm of Taishun, a town renowned for preserving over 30 covered bridges which were constructed from Tang (618-907) to Qing (1644-1911) dynasties. He suggested that the film could serve as a model for blending culture and tourism, potentially drawing more visitors to the town.