At the recent Cultural and Natural Heritage Day celebration in Beijing, multiple tourism routes featuring elements of intangible cultural heritage were unveiled, marking a collaborative effort between the Beijing Municipal Bureau of Culture and Tourism and the city's Tongzhou district.
These innovative routes aim to pique visitors' interest in intangible cultural heritage and the rich cultural tapestry of the Beijing-Hangzhou Grand Canal region. By integrating intangible cultural heritage into tourist destinations, resorts and leisure areas, the initiative seeks to elevate the cultural significance and immersive experience of these spaces.
The event also featured a vibrant cultural fair showcasing intangible cultural heritage treasures from seven provinces and cities along the canal, such as the art of incense making from Hebei and intricate silk embroidery from Zhejiang, offering attendees a glimpse into the diverse and time-honored traditions along this historic waterway.
