The Dutchman's worries about the sustainability of food are not unfounded. According to the Global Harvest Initiative, the world might not have enough food to feed every person by 2050 unless measures are taken to boost food productivity.

Sara Menker, the founder and chief executive of agricultural data technology company Gro Intelligence, painted a less optimistic picture during a TEDGlobal event in Arusha, Tanzania, last year, saying that the world could face a food shortage as early as 2027.

Kooy explains that the world should be eating more vegetables because it requires between 12 and 15 thousand liters of water just to produce one kilogram of meat. Studies have shown that vegetable production has a significantly smaller carbon footprint.

"We need to produce so many other different kinds of food in order to produce meat. I hope to create a new pattern of eating and raise awareness about eating in a manner that cares for nature and our planet," says Kooy.